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Author = haghighi, mohamad
Number of Articles: 2
Habermasian Modeling of Consumer Decision-making on the Web
Volume 13, Issue 52 , February 2007, , Pages 57-80
Abstract
The present research seeks to put to the fore Habermas's Communicative Action Theory as a decision framework supplanting existing decision - making models in managerial, economic, and consumer behavior disciplines. According to Habermas, rationality is not uni-dimensional and cannot be confined to its ... Read MoreThe Design & Explanation of The System for Government Support for the International Joint Ventures Companies Residing In Iran and Presenting a Suitable model.
Volume 12, Issue 47 , November 2005, , Pages 99-133